Channel Marketing Assistant Manager - TT/CV

Date: 27-Nov-2018

Location: Chatuchak, TH, 10900

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  • Support senior manager Channel marketing in developing channel strategy, shopper/customer driver, POP

Vision, execution standard guidelines to ensure sales & profit achievement based on understanding of consumer / shopper, competitor & channel dynamics.

Channel Activation program alignment between channel:

  • Develop Channel Activation plan and bring it to life
  • Work closely with Marketing, agent and van Sales team for alignment of Channel activation plan
  •  Prepare/Deploy sales brief or sales kit for all sales team.

- Monitor and analyze competitor's in-outlet activities in order to develop counter attack plan

- Work with stakeholder to ensure excellent execution of shopper/customer driver including operations liaison and POS development
Ensure communication to stakeholders in a timely manner.
- Manage actual trade spending VS sales and analyze ROI of each trade activities.

Control and Monitor budget under his/her responsibility.

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